Poem on a West Ham football programme

Claret and blue,
The two colours for you,
At the Boleyn ground,
There is no greater sound,
Bubbles in the air,
And James Collins' ginger hair,
But why do we support this club?
Maybe because of the old Boleyn pub'
But let me tell you why,
It's because even when the spirits aren't flying high,
The fans won't stop,
The atmosphere is always tip top,
Because we all love this mighty club,
West Ham United, the greatest there is.

Analysis:
In this poem which would be seen by West Ham fans who purchase the match day programme each week, I have tried to rhyme at almost every line as it is probably essential for them to remember the poem.
The audience would be of family's who support the club and friends so should be acceptable for all age groups and it doesn't want to represent the club in a bad light by using perhaps taboo topics and words. It is quite a informal piece as it wants to keep the fans interested and if it was formal they wouldn't even take a first look.